Sources: www.cultcrew.com, thecomeupbmx.net, espn.go.com, www.fatbmx.com, ...
If you want to add any info, please contact buissonrouge@23mag.com.
2009 www.fatbmx.com, september 2009: What has been a rumour for 6 months is now a fact. Robbie Morales split up with FIT/S&M and is forming his own company. He's taking FIT riders Dakota Roche, Chase DeHart, Trey Jones and Chase Hawk with him to a new brand rumoured to be called: CULT. Just when Dakota, DeHart and Hawk got their own complete bike line over at S&M this isn't exactly what Chris Moeller was hoping for.
Chris Moeller, www.fatbmx.com, september 2009: From day one Robbie helped build an amazing team for Fit. I had known Mike, Van, and BF for a long time, but I actually never imagined they’d ride for us…Robbie did, and he made it happen. He also introduced us all to Edwin, one of the most innovative and influential riders ever. Robbie definitely has a gift for spotting the best and most stylish riders around. ,I called Robbie yesterday to ask him about some more shady rumors I heard at Interbike and he got frustrated and abruptly quit his job. I immediately got a call from Hawk and Dak who also quit the team. Months ago I had been approached by Robbie to start a new brand with only the younger team riders, so this didn’t surprise me, but I was bummed to lose these two because I like them both a lot. I have no hard feelings toward any of the guys and I think everyone should do what makes them happy. So good luck boys, and new frame sponsors be aware if you need some Dak or Hawk frame gussets we have some for sale!

Robbie Morales, thecomeupbmx.net, november 2009: Solid, FBM and Taiwan are all sampling frames right now, they are the same frame, a team model that each team rider will ride… We believe in Solid and FBM and can't wait to get the sample team frames in. With Neal Wood working with both machine shops these bikes will be dialed and super strong, a bit beefier than what we have done in the past.
2010 Brian Tunney, espn.go.com, january 8th, 2010: Cult unveiled their Web site to the world today, and it's got a little something for everyone, from conspiracy enthusiasts to BMXers and everyone in between. As for product, you can check out Cult's frames, forks, sprocky's and bars, plus a full line of soft goods. Everything looks real good. (It's definitely not anything you'd expect from a good portion of the former Fit camp, but tastes change and people move on.) Check out Cult Crew, poke around (there's a lot of links to discover) and get to know the newest team in BMX.

Cult sprocket.
First product available in february 2010.
cult sprocket 2010