|1887||Sir Frank Bowden purchased an interest in a small bicycle company on Raleigh Street, Nottingham. Taking its name from the street, the Raleigh Bicycle Company was formed in 1890.|
|1970||The first appearance of the Raleigh Chopper.
The Chopper with its wedge-shaped frame, large back wheel and small front wheel, and its angular, aggressive-looking seat was an enormous success in Britain and America.
|1976||Raleigh launched the Grifter and another cult classic is born. It was a safe version of a bike which was evolving slowly in America - the BMX machine.
Tony Hadland, june 2000: The next follow-up to the Chopper was the Grifter, launched three years later, in June 1976. It resembled a BMX bike but with mudguards and a three-speed hub. The Grifter was originally developed not primarily as a Chopper replacement but to compete with BMX. However, the limited roadster-oriented technology at Nottingham meant that every joint of the Grifters frame would have to be brazed. Therefore, it could never compete with the welded frames being introduced in the US. However, as Chopper sales continued to slide, the Grifter was presented as the natural successor. It sold well.
|1982||Raleigh launched its red hot "Burner" BMX range. Oozing with street cred and a real performer on the track by 1984 it had become the outstanding success story of the company, selling half a million in less than two years.
Tony Hadland, june 2000: Raleigh was very late into BMX. The board was reluctant to introduce single-speed stripped down junior machines, as there was less profit in each compared with the Grifter, especially for Sturmey-Archer. They hoped BMX would be a passing fad. It was not and the company initially missed a big opportunity. There were consequently some high level sackings. The high street auto accessories and cycle chain store Halfords was meanwhile heavily and successfully promoting BMX. This followed a major initiative by their cycle marketing manager David Duffield (who had launched the Moulton and had later worked for Raleigh). Halfords, Raleighs biggest customer, had been involved in building the first BMX track in the UK and helping local authorities around the country set up their own tracks. As he could not source BMX bikes from Raleigh, he instead started importing from the USA. Therefore, Yvonne Rix was sent on a research trip to the USA. She came back with the Burner range, which was launched in 1982 and rapidly sold over a million units.
|1983||BMX Plus! november 1983: The old English firm has sold the rights to manufacture their U.S. bikes to Huffy. The bikes weren't to be manufactured in the U.S., but only designed and marketed here. Like so many other companies have been doing lately, Huffy arranged the line of bikes to be manufactured and assembled in Taiwan.
Tested in BMX Plus! november 1983.
Essai de l'Aero Pro Burner dans les pages du Bicross magazine #14 de novembre 1983.
1983 was Raleighs best year for sales in the UK, with almost a million units sold.
|1984||www.dtrcartwright.pwp.blueyonder.co.uk/Burner/Burner.htm: In 1984 Raleigh really went for it! (to coin a phrase), as they relaunched the Burner range. The new Mark II incorporated innovations already seen on the Japanese Tange built Cr-Mo framed Aero Pro (released earlier in '83). Gone were the aesthetically pleasing front gusset and rear looptail, now replaced by oval tubed frames and forks that incorporating light weight with overall rigidity. Chrome-Moly was used extensively across the Mark II range; top end Burners were fully Cr-Mo, mid-range models had Cr-Mo main tubes whilst the entry level Mag, Black and Red Burners continued to be built in steel, (like their Mark I counterparts), but these were now branded 'Carbo-Spec'.
Le bond en avant. Choisis ton aeroburner, tu seras à la pointe du bicross.
|1985||Raleigh Burner BMX board game made by Waddingtons in 1985.
Raleigh introduced another innovation - the Vektar. With "Star Wars" styling and "Knightrider" technology including a trip meter and FM radio with presets it becomes a "must-have" for the 80's cool kids.
Tony Hadland, june 2000: By 1985, Raleigh itself was suffering badly, as BMX rapidly died. Being essentially a bicycle designed for a seven-year-old but ridden by 7-17 year-olds, there was no moving up to bigger machines as riders grew. Everybody who wanted a Raleigh BMX bike bought it in the first two years. Thereafter Raleighs UK sales plummeted. By 1986, sales were 38% down on the 1983 peak.
|1986||www.dtrcartwright.pwp.blueyonder.co.uk/Burner/Burner.htm: When freestyle BMX took over from racing in the second half of the 1980s, Raleigh responded by relaunching the Mark II Aero Frame bikes in bright new colour schemes with new graphics. This "new" line was branded Styler. The easiest way to tell a Styler from a Mark II Burner is to look at the fork and frame dropouts (Burners have an "R" cutout whilst a Styler is plain).|
|1988||Huffy has sold its Raleigh Bicycles division back to Derby International, the company that owned it previously. Derby now owns all the Raleigh bike companies in the world, and, according to Raleigh's Phyllis McCullough, is now the largest bike company in the world.
Raleigh sees itself mainly as a maker of adult bikes and doesn't really want to bother going after the BMX and freestyle markets.
|1997||Raleigh, le géant anglais du cycle se relance dans le BMX.|
|1999||Raleigh acquires the world famous Diamondback Bicycle company.|
|2001||The Raleigh companies world wide are acquired, by the management, from The Derby Cycle Corporation. The new style Raleigh brand is launched.|
|2003||Retaining its historic links with Nottingham, Raleigh moves to its new home at Eastwood, Nottingham.|